5 Reasons Why BBC Named Puglia Europe’s Top Destination for 2025

At Mari e Trulli International, we’re proud to call this enchanting region home—and we’re excited to help you discover what makes Puglia so special.

Why Puglia Should Be on Your 2025 Travel List

1. A Living Museum of Culture and Architecture

From the iconic trulli houses of Alberobello, a UNESCO World Heritage Site, to the intricate Baroque facades of Lecce, Puglia’s towns are rich in history and beauty. Stroll through Ostuni, the whitewashed hilltop city, or make a detour to Matera with its ancient cave dwellings just beyond the border.

2. Endless Coastlines and Natural Wonders

With over 800 kilometers of coastline, Puglia serves up a sun-soaked paradise where turquoise waters meet limestone cliffs. Don’t miss Polignano a Mare, a dramatic cliffside town, or take a dip in the mythical Grotta della Poesia, a natural sea pool beloved by locals. For adventurers, the Gargano National Park offers hiking trails through pine forests and stunning views of the Adriatic coast.

3. A Culinary Journey Like No Other

This is the land of orecchiette, burrata, and Primitivo wine. With a rich agricultural tradition and a passion for slow food, Puglia’s culinary scene is as heartfelt as it is delicious. Visit a local masseria to experience true farm-to-table hospitality—or take a cooking class to bring home a slice of Puglia with you.

4. Unique and Immersive Places to Stay

Unlike other destinations, Puglia’s charm lies in its authentic luxury. Think ancient farmhouses turned boutique hotels, such as masserie surrounded by olive groves, each offering peace, comfort, and a deep connection to the land. Whether you’re a couple looking for romance or a family in search of a unique vacation, there’s something for everyone.

5. Jubilee Celebrations in 2025

Puglia will also host events tied to the Catholic Jubilee Year, a rare and meaningful celebration held every 25 years. Expect spiritual events, festivals, and an uplifting atmosphere that adds another layer to your travel experience.

Best Times to Visit Puglia

Plan your trip for May to June or September to October for ideal weather, fewer crowds, and the most vibrant landscapes. Summer offers sunny days perfect for beach lovers, while spring and fall bring out Puglia’s peaceful side.

Don’t Miss These Highlights

• Alberobello – Explore the fairytale streets of the trulli.

• Lecce – Discover the “Florence of the South.”

• Polignano a Mare – Breathe in sea views from breathtaking cliffs.

• Ostuni – Wander through whitewashed alleys with views over olive groves.

• Gargano National Park – Lose yourself in nature’s beauty.

• Grotta della Poesia – Take a swim in Italy’s most poetic pool.

Getting to Puglia

Puglia is served by two international airports: Bari (BRI) and Brindisi (BDS), with easy connections from major European cities. From there, renting a car is the best way to explore the region’s hidden gems.

Why Choose Mari e Trulli International?

Based in Lecce, with a mission rooted in transforming the region’s rich heritage into luxury experiences, Mari e Trulli International S.R.L. specializes in hospitality, real estate, and the development of unique tourism projects throughout Puglia. We believe that discovering this land is more than a vacation—it’s an experience that stays with you.

Ready to Discover Puglia?

Let us help you plan your dream experience. Whether you’re interested in investing, staying in a traditional masseria, or simply exploring the best of southern Italy, Mari e Trulli International is here to guide you.

✨ Have you visited Puglia? Share your memories in the comments below—we’d love to hear your story!